Coastline is a managed communications platform for coastal and rural businesses. Voice AI that answers when you can't. Customer intelligence that knows who's calling. Every channel — phone, email, webchat, WhatsApp — through one system. Your number. Your business. Every call caught.
In a small business, the voice on the phone is the business. A charter skipper who answers with local knowledge and a smile books the trip. A B&B owner who picks up with warmth wins the guest. No technology replaces that.
But when you're hauling pots, plating lunch, or halfway across the harbour — that call still rings. And when a subscriber emails about their account while a vendor phones about an event while a guest messages in German — you need more than charm. You need a system built around the way coastal businesses actually work.
of callers to small hospitality businesses get no answer during peak season — they book elsewhere within minutes.
more international visitors to coastal regions since 2019 — from Ireland's Wild Atlantic Way to the English Solent to the Carolina Lowcountry. Most inquire by phone. Many don't speak the local language.
is what most small operators can budget for a dedicated receptionist — let alone a contact centre, a CRM, or a customer data platform.
Coastline isn't a chatbot bolted onto a phone line. It's an integrated communications platform built on real infrastructure — Twilio telephony, Cloudflare edge computing, and ElevenLabs conversational AI. Every tier runs on the same stack. You just choose how deep you go.
A warm, multilingual voice agent that answers your phone when you can't. Knows your hours, your services, your seasonal rhythms. Takes messages, forwards urgent calls, never leaves a caller hanging.
Call transcription, analytics, and a lightweight customer data layer. See who's calling, what they ask, which languages they speak. Repeat callers are recognised. Patterns emerge. You make better decisions.
Voice, email, webchat, WhatsApp, and SMS through one system. AI triage resolves routine queries automatically. Complex contacts reach a human with full context — who the caller is, what they've bought, what they need. The full stack.
Our sister company — a literary food publication with subscribers, a bookshop, travel programmes, events, and a rewards card — is Coastline's most complex deployment. Every channel flows through the same platform.
Ghost subscriber data, Shopify order history, Stripe payments, Ingram book catalogues — all unified, all surfaced to whatever handles the contact. The AI resolves what it can. The voice agent covers what humans can't reach. The human who picks up sees everything.
Every other Coastline client gets a simpler version of what Fisher & Farmer already runs on.
A short onboarding call where we map your hours, services, booking flow, FAQs, and the personality your callers already love. We configure the agent around your reality — so when it answers, it sounds like it belongs.
Voice agent, webchat widget, email routing — whatever your tier includes. Choose warm, natural voice personalities suited to your region. Multilingual support means international guests feel at home from the first word.
Coastline works with your existing phone number — no new lines, no hardware, no IT team. Calls forward seamlessly through our infrastructure. When a human touch is needed, we escalate to you by text or live transfer.
Handle booking inquiries, give weather and tide updates, manage cancellations — whether you're running charters off Charleston, mackerel trips from Lymington, or lobster boats out of Clifden.
TideAnswer availability, give directions, recommend local restaurants — in your guest's own language, from the Solent to the Wild Atlantic Way to the Sea Islands.
CurrentTake wholesale inquiries, provide opening hours, describe products — while you're in the smokehouse in Hampshire, the dairy in Kerry, or the shrimp shed in Beaufort.
TideManage berth inquiries, coordinate arrivals, handle multilingual visitor traffic. Route different query types to different teams automatically.
CurrentApprenticeship schemes, training bodies, development agencies — coordinate between boats, trainees, hosts, and regulators across multiple channels and languages.
DriftSubscribers, commerce customers, event vendors, travel members, rewards cardholders — every inbound contact triaged by AI with full customer context. The Fisher & Farmer model.
DriftHandle reservation calls, answer menu questions, manage dietary inquiries and large-party bookings — while the kitchen is in full service and nobody can get to the phone.
TideConfirm stock availability, share opening hours, take wholesale enquiries, give directions — so you can focus on the customers already in the shop.
TideEvery plan covers unlimited calls within normal business use. No overage charges, no cutoffs, no caller left hanging. Annual pooling means quiet winters and busy summers balance naturally.
Every plan is unlimited within the normal rhythms of a small business. We don't count your calls or cut anyone off mid-conversation. Here's the rough shape we've built the pricing around:
Coastal businesses don't run at the same pace year-round, and your plan shouldn't punish you for that. On annual plans, usage pools across the full year — so a charter boat doing 15 calls a day in July and 1 a day in January stays comfortably within Tide. We look at your annual average, not your busiest Tuesday in August.
If you're consistently running beyond your tier — good problem to have — we'll flag it and help you move up. We'll never surprise you with overage charges or silently degrade your service. And we will never, under any circumstances, hang up on a caller.
Coastline grew out of the harbours, smokehouses, charter docks, and guesthouses where we live and work. That's our story and our deepest expertise — businesses shaped by tides, seasons, weather, and the particular rhythms of life near the water.
But we know the same challenges don't stop at the shoreline. A hill farm in Connemara, a craft distillery in the Lowcountry, a village pub in Hampshire — if you're a small business where the owner is the operation and every missed call is a missed opportunity, Coastline is built for you too. We'll never turn away a good business just because it's a few miles inland.
Our roots are coastal. Our door is open.
We're onboarding a founding cohort of coastal businesses across Ireland, the UK, and the American South who believe the personal touch matters — and want a system that scales with them. Pilot spots are limited.
Join the Pilot Programme →